Digital Lavender has been labeled as the color of 2023. Whether you are using this for interior decorating, fashion, or even makeup, this is the shade to go into the New Year. In this article, I will review how some are saying specifically how to use Digital Lavender.
House beautiful has where Gemma Riberti, WGSN’s head of interiors states, "It’s a sensorial shade that connects to holistic wellbeing and digital optimism,". She also goes on to state "This shade poses that [much needed] cautious optimism and escapism that people are craving post-pandemic and even in times of budget crunch, it is imaginative and creative but also speaks of hope and balance.”. The color is described this way, for me at least channels what a necessity it is to have in your life this year.
An interesting concept that is also stated in this article that I find shocking for color is, “And if WGSN and Color's data is any indication, Digital Lavender is expected to become even more popular.”. I find this a really rare case for colors of the year to remain in the season past the year but digital lavender is so pretty, I am not shocked whatsoever that it is predicted to stay in trend after this year.
I also fully agree with Gemma Riberti’s suggestions on where to put this color if you are using it in your home. She says, "It works best for spaces and ranges where it can speak to healing rituals and the impact on wellbeing," she shares. "Bedding, kids’ and guest rooms, bath ranges, throws, lighting but also glazed ceramics and tinted glassware are all interesting areas of opportunity.". I fully agree with her suggestions on where to use this color within your home and I am excited to see it done this upcoming year.
Mr. Magazine also wrote about this shade and how it had hit the runway, in their article, they state “Digital Lavender has already become a popular choice within the youth sector, while some brands have embraced the hue for its gender-inclusive appeal.”. I think it is interesting that a lot of brands are using this color as a gender-neutral one, it is an attractive shade so I can see the appeal for anyone when it comes to wearing this color.
I am so excited for the year of Digital Lavender and I will be continuing to review how the professionals use this color within their work, like on the runway and in homes is going to be very interesting to see in my opinion.
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